The Timber Trail - Pureora to Ongarue
The Timber Trail is a two day cycling experience or three to four day walk. Visitors can also complete a section of the Trail to enjoy a one-day experience.
The Trail follows well graded former tramways and logging roads through Pureora Forest Park.
Accommodation is available in Maniaiti / Benneydale, Te Kuiti and Waitomo Village.
Timber Trail Marketing Strategy
Waitomo District Council and Ruapehu District Council have made a joint commitment to fund a marketing role for the Timber Trail cycleway for a three year period. A three-year marketing strategy and a one-year tactical marketing plan has been developed.
The objectives of the strategy are:
- To establish a clear and consistent brand, imagery and story that all stakeholders can use to promote the trail.
- To establish a strong digital presence for the trail that is backed up by timely expert advice and booking assistance.
- To develop and curate content for the purpose of targeted marketing of the trail.
- Support the development of packaged Timber Trail experiences to entice visitors to stay longer and spend more time enjoying their trip.