Today sees the launch of the eagerly anticipated new official website for the Timber Trail, one of the New Zealand Cycle Trail/Nga Haerenga’s 22 Great Rides. Click here to view.

Opened in 2013, the Timber Trail has quickly garnered a reputation as a highly rewarding 84km ride through Pureora Forest Park. Although best suited to intermediate mountain bikers who complete it in two days, some sections can be enjoyed by beginners and family groups. Its inclusion in the Tour Aotearoa has further fuelled its success, as has the opening of a brand new lodge at the halfway point of the trail back in April this year.

The website is expected to be yet another game-changer. Aimed at encouraging and assisting more domestic and international visitors to get out on the trail, it contains all the information required for easy and enjoyable adventures in this remote but special part of the North Island.

The new site has plenty of inspiring content, such as descriptions of Pureora’s remarkable ecology, spectacular suspension bridges and other unique features, as well many of the Timber Trail’s stories from Maori legends to fascinating tales of timber milling and 1970s environmental protests. It also includes comprehensive practical information on commercial tour operators, accommodation providers, dining options and other services.

Part of a joint marketing strategy facilitated by Waitomo and Ruapehu District Councils, the Timber Trail website has also been supported by the Department of Conservation, Hamilton & Waikato Tourism and Visit Ruapehu, as well as the New Zealand Cycle Trail organisation. The project has been driven by the Timber Trail’s Marketing Coordinator, Daniel Carruthers.

‘We’re really excited about the new website and the information it provides to trail users,” says Carruthers. “As an enthusiastic bike rider myself, I feel that this website embodies the spirit of the Timber Trail journey, and will help establish it as one of New Zealand’s most popular off-road biking adventures.”

Other elements of the co-operative marketing strategy include the design of a fresh Timber Trail logo, which has already been soft-launched across Facebook and Instagram. Other revitalised marketing collateral will follow, both online and in print.

For more information, images and interviews, contact:

Daniel Carruthers, Marketing Coordinator, Timber Trail New Zealand

[email protected]

Facebook: @TimberTrailNewZealand; Instagram: @TimberTrailNewZealand